The Motorhome Hire Franchise
 

The Industry

 
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THE MARKET

Motor Home hire agencies emerged in the UK in 2005, after motorhome hire as a practice began to take off with holidaymakers in the UK.  In recent years, motorhome hire agencies in the UK have become increasingly popular, with over 200 currently operating across the UK. This growth has happened as UK holidaymakers looked for a cheaper alternative to overseas travel and travellers from outside the UK benefited from a favourable exchange rate.

Brexit has seen this growth accelerated. One potential client stated that "The pound to euro exchange rate is so much drastically worse following Brexit, and things here are costing me more day to day so I have less disposable income for holidays. Resultantly I have booked holidays in the UK. “

Industry figures show that from January to April 2017, Britons took a record 14.4 million domestic holidays, or 'staycations' within Great Britain: a figure up 3% over the same period last year.

VisitEngland reports that British residents took 44.7 million holiday trips in England during 2016, up 2% over the previous year.

Over 10.2 million, or nearly one in four of these vacations, used caravans, motorhomes or camping as accommodation.

 

VisitEngland’s figures also demonstrate that Brits are increasingly using caravans, motorhomes and camping as accommodation for other trips made, such as to sporting events or to visit relatives, contributing to a grand total of 11.94 million trips taken in England during 2016: an increase of 2.5% over 2015.  So, the potential for a Motor Home Hire franchise is massive.

Despite the growing domestic interest, Britons are second to Americans in terms of taking holidays here and in 2017 Staycation searches and bookings for the UK increased by almost a quarter compared to 2016. Overall there was a 23.8 per cent rise in British holidaymakers planning UK stays for summer 2017.

To further demonstrate the strength of the Motor Home Hire market data shows that the number of caravans and motorhomes is set to soar by more than 50,000 the next five years. The current figure of 755,000 will then continue to rise for several years to come, reaching 889,000 by 2030, said analysts at the Centre for Economic and Business Research. Further evidence of the growing popularity of DIY holidays in this country.

The US-style RVs, as supplied by the Motor Home Hire Franchise, are growing in popularity in Britain as an alternative to the more cumbersome trailers and modern versions have far more mod cons than they used to. They are now so popular that the 110-year-old Caravan Club has even changed its name to the Caravan and Motorhome Club of which all Motor Home Hire clients are automatically enrolled.

It commissioned the CEBR study as part of its name change research which also included a survey of 2,000 Brits showing one in four have rented or owned a caravan or motorhome at some point. Most use them for holidays in this country showing that where ever you are in the country there is a strong demand for the service.

"We see a consistently strong market for leisure vehicles, and their continuing appeal as accommodation on a wide range of trips away in both the UK and abroad,"

says Jenny Summers, Group Marketing Director for the NCC.

"The European tourer and motorhome industry is providing innovative and stylish products at competitive prices, with products such as campervan conversions appealing to a younger market. These figures also endorse the popularity of staycations in the UK."